Starting from March 2024, the market share of alternative browsers in the EU began to increase

Users in the EU gained the option to choose alternative browsers from March 2024, according to a Reuters article published yesterday.

The European Union’s new tech laws, specifically the Digital Markets Act (DMA), have been effective in promoting competition in the tech industry. Among the beneficiaries of this legislation is our Aloha Browser company, which has seen a significant increase in users since the DMA took effect. Aloha Browser, which markets itself as a privacy-focused alternative to browsers owned by big tech, has experienced a 250% jump in users in the EU in March alone.

The DMA requires mobile software makers to show a choice screen where users can select a browser, search engine, and virtual assistant as they set up their phones. This change has allowed Aloha Browser and other companies to gain market share, particularly in the EU market, where it has moved up to the number two spot regarding user numbers.

Aloha Browser, founded in 2016, earns money through paid subscriptions rather than selling ads by tracking users. This focus on user privacy has resonated with EU consumers, who are increasingly concerned about their online privacy.

Everyone now has a good chance to try our browser and check its sophisticated security and privacy options across Android, iPhone, and iPad devices and Windows PCs.